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Brooke Keeling

Brooke Keeling

OWNER & FOUNDER
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Brooke Keeling an entrepreneur.

Blending the journey of entrepreneurship with her spiritual path. She has built her name in Real Estate. With over a decade of experience in producing, selling, marketing and building a top producing team and real estate business.

She now leads her team to new heights while she focuses on growth, expansion, opportunity and the vision. While creating new opportunities in new markets, new industries and collaborating with other like minded entrepreneurs.

She is the owner and founder of Love Your Living, a passion project that started out to bring more happiness into a life of material wealth and success in her real estate business which at the time she thought was the goal. The evolution of this business was the evolution of her and her businesses. Building businesses that are true, sustainable, incredibly successful and in alignment with the greatest purpose.

Ashlee Aplin

Ashlee Aplin

REALTOR®
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Best known for going above and beyond, Ashlee seeks to make the home buying and selling process as stress-free as possible for her clients. Her down to earth personality, care for others, and relentless work ethic makes her an exceptional resources for buyers and sellers. Ashlee’s favorite part of being a realtor is the relationships she creates. She often walks away from her closings with new lifelong friendships!

On her days off, Ashlee enjoys attending sporting events, Madison’s local food scene, traveling the world, hiking with her family, and getting lost in a good book!

More about Johnny

Johnny is a full-time realtor who has called the Madison area home for over 20 years! Originally from New Jersey, Johnny came to Wisconsin to earn his degree at the University of Wisconsin – Madison. While studying at UW, Johnny played football for the Badgers where he learned early on that working together on a team has a very powerful effect on overall success. He wholeheartedly believes in the power of teamwork and knows that the strong team approach at The Firm sets us apart from our competitors.

One of Johnny’s main priorities working in real estate is building relationships with his clients which is aided by his outgoing and energetic personality. One of his greatest strengths is his ability to listen and connect with his clients on a deeper level. Johnny strives to provide all of his clients with the ultimate customer service experience tailored to their individual needs.

Whether you’re a first-time homebuyer, looking for a home to raise your family in, or searching for a million-dollar dream home on the lake, Johnny will ensure you receive the highest quality of service. Johnny doesn’t want to be a one-and-done real estate agent for his clients, he strives to be a lifelong consultant and friend.

Johnny believes that work-life balance is important. When he’s not working with his clients, he enjoys spending time with his wife and son. He loves exercising, cooking, and watching sports but is always working to best serve his clients on their home buying or selling journey.

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REALTOR®
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Amber Kolner

Amber Kolner

REALTOR®
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Amber is a true Madtown girl, born and raised in the city, as well as an Edgewood College graduate. As a true Madisonian, Amber has all of the inside details regarding the amazing benefits our city has to offer.

Amber is passionate about supporting our community and helping others. Prior to starting a career in Real Estate, Amber worked in Education for 10 years serving youth and families in the Madison area. When it comes to real estate, Amber is most excited about meeting new people and helping them reach their goals. She cannot wait to grow with you, learn with you, and help you find exactly what you are looking for. Whether you are a first time home buyer, or looking to expand, Amber is here to help you navigate the homebuying process by offering guidance and support. Most importantly, Amber wants to create a positive experience for all of her clients.

When Amber is not spending time house hunting with clients, you can find her hiking with her husband and dog, discovering all that Wisconsin has to offer. Amber also enjoys photography, jewelry making, boating, working on her home and garden, and spending time with family and friends. Amber would love nothing more than to connect with you and find you your perfect home.

More about Nicole

Nicole joined The Firm with a vision to simplify the home buying and selling process while exceeding customer satisfaction. 

Representing Madison, Nicole is committed to listening to her clients’ needs and utilizing her keen negotiation skills to ensure a successful and smooth process. Raised in Minneapolis, Nicole has lived in Madison now for 6 years and has come to love the charm that Madison has to offer, including taking Cap Laps on the square!

On the days Nicole is not assisting her clients in their home search, you can find her reading on her porch, waterskiing on Lake Mendota, watching Tennis, or riding the Peloton (her favorite instructor is Leanne Hainsby!). 

She is excited to meet you, build your trust, and make your dream home come to life!

More about Rachel

Rachel has a natural propensity for customer service and loves helping clients find what they are looking for! Rachel’s passion for real estate came from buying her first home and fixing it up. Her belief that your home is your sanctuary, and the right property can change your life makes her an excellent guide through the homebuying process. Whether buying your first home or seeking that retirement dream, Rachel will make the experience seamless.

Rachel was born and raised in Baraboo and has called it home for over 30 years. When not working, you will find her shuffling between her daughter’s sporting events, sipping a nice glass of wine on the patio with her family and dogs, or enjoying the countless perks of having a state park in your backyard, like hiking, swimming and kayaking!

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Jasmine Franz

Jasmine Franz

OFFICE ADMINISTRATOR
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Jasmine comes from a customer service and support background, ranging from the highly regulated insurance industry, continuing education in behavioral health, elementary art teaching, to travel advising in Europe. In all her roles, high-level service and support is her primary goal.

Having been raised in a family where job relocation was required, then married to a military spouse, moving seems normal… and she knows what it takes to make a house a home. It is her desire to equip our agents with all the tools and resources needed to help their buyers and sellers transition into their next place. 

When Jasmine is not working, she loves to travel to foreign locations and soak up the culture and history. You can also find her, along with her husband and three children, trying a funky restaurant, preparing a new exotic recipe or entertaining a group of family and friends in their home.

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