The Firm

Real Estate

Building your wealth, your future, your legacy.

The Firm

Real Estate

Building your wealth,
your future, your legacy.


The Idea

The Firm is an evolution – the evolution of our life, our business, and our legacy. Our vision started nine years ago with a desire to help Madison area home buyers and the philosophy that “Real Estate is more than a house, it is a home.” That philosophy continues to resonate with us and has evolved to carry even more significance as we have grown as a business and as a team. What was once Keeling Homes has evolved to become The Firm — and with a focus on culture and lifestyle, our team will help you find a house that becomes your home, your wealth, and your legacy.

Your home has a story to tell — your story. Let us help you tell it.
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Exceptional ListingsUnrivaled Service

The Firm is more than just a real estate agency. We are a full-service brokerage that specializes in wealth-building through real estate. The Firm will assist you through every step of the process, guiding you, educating you, and ensuring that your largest asset is protected. Rooted in the belief that your home is an extension of yourself and a means to accumulate and preserve wealth, our team of experts will not only work to ensure that you are completely satisfied with your experience, but also that you are equipped for long-term financial success and security.

EXCEPTIONAL LINKSReputable Connections

Our clients not only love working with the team members at The Firm, but we have curated a list of reputable designers, consultants, and contractors to ensure that your vision for your life is brought to life without additional work for you. Working with only the best, The Firm has established long-lasting relationships with resident specialists to provide our clients with an exceptional experience from start to finish.

THE FIRMMeeting your every need


A fundamental piece of the American Dream is owning a home that will house years of beautiful memories. No one understands this better than The Firm, and we want to help you make this dream a reality. With connection at our core, we dig deep to understand your needs, desires, and short-term and long-term goals, and we work to bring that vision to life. We want to find you the perfect home at the perfect price, to meet your needs and set you up for long-term financial success.


The Firm will guide you through short-term investments like flipping houses that come with a high-ROI. Our team of in-house experts will facilitate the buying, holding, and managing your properties in order to build your portfolio and protect your wealth.


We will help you invest in commercial zones, apartment buildings, and other profitable business acquisitions.

WHAT YOUR HEART DESIRESLuxury, Elegance, and Comfort.

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House No1

FROM 55 m2
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House No2

FROM 65m2
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House No3

FROM 75m2

Let's find your new home

Let's Find Your New Home

CONTACT USSchedule an appointment

Our experienced agents are ready to help you build your wealth, your future, and your legacy.


    Get In Touch Today

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